SpectraLite Technologies Group (STG) is located in the Gulfcoast of Northwest Florida. We offer LED Sign sales, service and installation in Destin, Fort Walton
Beach, Niceville, Crestview, Navarre, Panama City and Pensacola. We offer LED Sign & LED Lighting sales to the rest of Florida and the United States with 24
hour customer service.
Don't buy before calling or emailing us. We offer wholesale pricing to all businesses, whether you are a sign company or not. We will give you the best pricing to
allow your business to take advantage of LED Advertising because we are committed to helping Small Businesses Prosper. Remember one thing, you are
buying an advertising & marketing tool when you purchase an LED Sign or LED Display. Don't make the mistake of purchasing an expensive sign without the
backing of a company that is dedicated to helping you maximize the Advertising & Marketing potential of your investment.
SpectraLite Technologies will ensure that your LED Sign, is an optimized advertising tool that builds your business, 24 hours a day. Tour our site and you will see
just a handful of LED Advertising Campaigns we have implemented in Florida and beyond.
INCREASE BUSINESS AND REVENUE WITH A SPECTRALITE LED SIGN.
1) EXPECTED RETURN ON YOUR INVESTMENT OF A SPECTRALITE LED SIGN
The Small Business Administration (SBA) recognizes signage as the most effective advertising for small businesses.
The average cost of an LED sign per thousand impressions is 45 cents – compared to almost 7 dollars for a radio ad.
That’s a savings of $6000.00 per 1000 advertising impressions, illustrating the cost effectiveness of an on Premise
Spectralite LED Sign. That saves you money while advertising to your largest customer base, the 80% that live within 5
miles of your business.
Also according to the SBA, small businesses advertising with an LED sign can expect to see an increase in business of
up to 150%.
2) KEY ADVANTAGES OF USING A SPECTRALITE LED SIGN TO INCREASE YOUR CUSTOMER BASE
Real Time Advertising
Enjoy the capability of generating custom advertising to your customers that allow you to highlight your specials, sales
and events in real-time. Restaurants can run lunch, happy hour, daily and nightly specials using our built in timer that
changes your messages for you automatically. We setup each custom LED advertising campaign prior to install and
many of our customers never have to program their display again because we have everything, including holidays,
already programmed in the sign.
Allow us to set up your custom advertising campaign for your new SpectraLite LED Display, for no extra
costs. We are the only company in the business that offers this free service and our customers enjoy having this worry
free 24/7 advertising that allows them to concentrate on business rather than learning how to do graphic design and
The Most Effective Advertising at the Lowest Cost
LED Advertising is the most cost effective advertising available. SpectraLite LED Displays are warrantied for 5 years
and the average life is almost 12 years. Even at just 10 years of operation, the cost per month for a $20,000 Spectralite
LED Display is less than $170 a month. Compared to the average 2 week radio advertising campaign that cost $2000,
LED Advertising is an easy choice.
Successful businesses display a professional appearance. SpectraLite LED Signs & Displays add to a business’
professional appearance and increases that business’ community presence. From Banks to restaurants, to clubs to
government facilities and Fortune 500 Companies, successful businesses utilize professional looking signage and LED
Reinforcing a Brand
One of the most important things for a business is to establish a brand and reinforce that brand. Top companies spend
millions of dollars to brand their companies and reinforce that branding over time. Established brands like Coca Cola,
Nike, Ford & McDonalds still spend millions of dollars a year to REINFORCE their brand and keep that brand in the
forefront of their customers minds.
A SpectraLite LED Sign accomplishes the same thing for a small business. Thousands of customers every day see your
company’s brand and are reinforced with it, day in and day out, 24 hours a day, every day of the year. For what some
companies spend millions to do, a Spectralite LED Display can do for you company at a fraction of the cost.
3) CAPABILITIES THAT SPECTRALITE CUSTOMERS USE TO FULL CAPACITY
When you drive down the road, some LED Signs have dynamic content and others, not so much. In general, all full
color LED Signs have similar capabilities but most companies leave that up to the customer to figure out. When you
buy a Spectralite LED Sign, it comes preprogrammed to your desired advertising requests. These videos/commercials
and then given to the customer to edit in the future and our customers are trained to utilize their LED Sign to its full,
taking advantage of:
• Television quality video
• Television like video commercials that are uploaded into the sign
• Timer and calendar programming that changes videos and messages to fit into your business schedule.
With most companies, you are going to get a training session and a blank sign. Spectralite Technologies wants every
one of their customers to have the best advertising tool possible. If you have graphic design skills and can create eye
catching videos, then programming a SpectraLite LED Sign will be easy. If not, SpectraLite takes care of that for the
customer and if you don’t have the time to maintain your sign and you have a lot of changing advertising needs, then
SpectraLite offers programming and content maintenance packages for our customers also for as little as $100 a
4) GIVE YOUR BUSINESS THE TECHNOLOGICAL ADVANTAGE OVER YOUR COMPETITION
Smart & Successful Businesses Utilize New Cost Saving Technologies to Advertise & Market their Business. The
Internet has Revolutionized Advertising & Marketing. Today, LED Technologies are again Reinventing the A & M World.
Utilize Our LED Displays in Concert with the Internet to JumpStart, Expand and Distinguish your Business beyond the
Limits of Conventional Means.
Think and Act “Outside the Box” and be a part of the New Successful Business Model.
TV and Radio vs LED Signage
Besides the expense of radio and television, which can easily run over $5000 a month, tv & radio have no way of
getting your business seen. How many times have you seen or heard a commercial for a place you’d like to go but you
have no idea where it is. LED Signs advertise your, not only your message, but your location allowing potential
customers to easily find you.
Again, let’s not forget the advances technologies of the day. Satellite radio, iPods, and DVR’s are reducing your
audience on radio and TV drastically. Even if you have a TV commercial, chances are good that the person watching
has a DVR and is fast forwarding through your expensive commercial. An LED Sign is guaranteed to reach you greatest
customer base, those who live within 5 miles of your business.
Print vs LED Signage
Newspaper circulation is on the decline, even Warren Buffet has said that he would never invest in a newspaper. The
future is digital and fewer and fewer people read print circulation, so when you spend money on newspaper
advertising, you are seeing a declining return on your advertising investment yearly. The worst thing is, the better
looking you add you place, the more you pay for it. That same add could be on your LED Sign advertising for you 24
hours a day, instead of once or twice a week; and again, to your greatest target audience.
5) GETTING NOTICED
As we mentioned before, an LED Sign will add to the professional appearance of your business and will
increase your presence within the community. Send us an email or give us a call and we will give you
references who will attest to the fact that after they installed a SpectraLite LED Sign, there business presence
within the community was immediately heightened. Once you install a SpectraLite LED Display, you will have
no problem with people finding your business and everyone in the community will recognize your brand and
be informed about your business.
Hopefully this will help you make an educated decision on your companies advertising and marketing plans.
SpectraLite Technologies prides itself on being an “LED Advertising” company first and foremost. Hopefully,
our LED Signs and Displays will be a part of your business’ LED Advertising and marketing campaigns.
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